Keep an eye on Facebook this week. Maybe Antonio Brown will post the Steelers' game plan for the AFC Championship game at New England.
It's hard to know what was going through Brown's mind when he decided to go live via Facebook from the locker room after the Steelers beat the Kansas City Chiefs Sunday night.
The insider glimpse included Mike Tomlin's comments to the team. He referred to the Patriots with a disparaging term. Social media being what it is, it was immediately a firestorm on social media for at least six hours.
Regular media picked up on the story and one headline said Brown had provided "bulletin board material," which is silly.
This presumes the Patriots really weren't all that motivated by playing a conference championship game with a trip to the Super Bowl on the line. No, now they would be fired up because the opposing coach had made a passing reference to them with an unflattering word.
Oh boy.
One of the ironies of Brown's broadcast is someone can be heard cautioning players to be careful about using social media.
The other irony is the Steelers, like most NFL teams, have a paranoia about the traditional media. The locker room is only open at specific times. There is no unsupervised wandering permitted at the team's compound on the South Side.
Training camp rules take up at least a page in the media guide. Make a wrong turn, and risk winding up in custody. Perhaps only the benevolence of St. Vincent College prevents stationing snipers in parapets.
Chuck Noll used to refer to reporters as "subversives" because they were seeking information the team wanted to keep private. The Steelers were once penalized with the loss of a draft pick because the Pittsburgh Press reported they were holding offseason practices in pads, which was against NFL rules.
Truth be told, the Steelers aren't as bad as some NFL teams. The Steelers allow local reporters to watch practice with the understanding nothing from the field will be reported in advance of the game. That's not unreasonable.
There are teams that close practices completely. There are coaches who play games with the weekly injury report in order to withhold information. There are some teams who have PR representatives join media scrums armed with recorders so they have evidence in the case of any possible misquoting.
So in that suspicious environment, imagine what a jolt it must be for a coach to realize he has a spy in his midst.
Brown was 100 percent wrong. He betrayed his teammates, most of whom had no idea they were not only on the record, but that it was also on a live webcast. Maybe some of them would have acted differently. Maybe they would have chosen different language. Maybe one of them would have put on a towel.
The Steelers will fine Brown, and the NFL probably will, too. The penalties are justified.
Brown loves being the center of attention. He should get the consent of his teammates and coaches before he includes them in his spotlight..
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