Beaver County Times, March 1, 2015

The Pirates have made a couple of additions that are certain to pay off for them this season.
They're opening three new drinking areas in PNC Park, and that's a can't-lose proposition.
Games continually evolve, and the biggest changes in baseball may have come off the field. For decades, we heard what a lousy baseball venue Three Rivers Stadium was. That was indisputable.
Now the Pirates play their home games in a baseball palace, but it seems like large numbers of people don't even watch the games. At any given point during a home game, you'll find people slowly walking the concourse like a mall, looking for ways to spend money.
The Pirates have paid attention, and that's why they're jamming new places to buy alcohol in small spaces that hadn't been used efficiently through the park's first 14 seasons.
There's been a generational shift in the way consumers approach the ballpark experience. Sometimes it seems like the baseball is a backdrop for being in a trendy place, especially on the weekend nights that draw so well.
The cliche used to be that people attended Pirates games for fireworks and bobbleheads. Now they're on board to take selfies and sip craft beer.
When PNC Park opened, there was a controversy over bringing in outside food and drinks. Kevin McClatchy made a fool of himself, petulantly slamming sandwiches and water bottles into a regulation-sized cooler bag while he complained about the attention given to the issue.
Is anybody brown-bagging homemade chipped ham on Wonder bread these days? More likely people are forking over large bills for one of those Primanti Brothers' "Hey Where's The Meat On This Thing?" specials, at the usual sports venue markup.
Of course, it's never been purely baseball. Old timers tell of a section at Forbes Field where gamblers would congregate to indulge their affliction by wagering on everything. Will the next pitch be a ball or strike? Batter swings or doesn't? Ground ball or fly? Fair or foul? Yes or no on a Kiner home run? Legend says the section was constantly hopping with the compulsive action.
But it still seemed as though the game was the thing, at least more than it may be now in a world of limited attention spans. One of the new drinking areas will offer a lousy long-range view of the field, but it will be augmented by a series of TV screens. So you're basically experiencing the game the way you would if your living room was really loud.
The Pirates are at last enjoying success after a 20-year drought, yet it seems like people have one eye on the game, and the other on their phone or the racing pierogis. Scoreboard watching exists, but now it's for the cheesy game show knockoffs. That's assuming ticket buyers aren't prowling the concourse in search of Dippin' Dots, the perennial ice cream of the future.
The Pirates have raised ticket prices and have an incredibly confusing price scale, yet people are buying more tickets than ever. They're coming out to the ball park in record numbers, and buying a lot more than peanuts and Cracker Jack.
Maybe somebody can update the lyrics of the traditional seventh-inning stretch song to include the limited edition ales and sandwiches loaded with fries and cole slaw.
Will there be a point where someone's lasting first-game memory isn't a three-run homer or spectacular catch, but rather the turkey burger topped with fresh mozzarella and washed down with a $9.25 hipster brew?
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--BUILDING PROJECT
Wonder if Titans fans are excited about the prospect of a 77-year-old coordinator fixing the team's 27th-ranked defense with over the hill Steelers players?
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--LET'S MAKE A DEAL
It could be a tough NHL trading deadline based on the prices teams are paying for rental players.
Daniel Winnik should help the Penguins' bottom six forwards, but they had to give up two draft picks (including a second-round choice) plus a marginal player to get him.
There was no doubt New Jersey would trade Jaromir Jagr, but the Devils were able to pry second and third-round draft picks from Florida for him.
Trading is already restricted by salary cap considerations. The Penguins are pretty well hamstrung in that regard, unable to take on a significant contract unless they also unload one.
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--UNWANTED ATTENTION
Here's a message line you don't expect to see in the day's e-mail list:
"Statement from the Pittsburgh Pirates Regarding Photo of Mohammed Emwaz."

Beaver County Times, February 22, 2015

The Pirates are in spring training. The Steelers are in their offseason planning phase.
The Penguins? They're in crisis.
They haven't been winning a lot lately, and they've been consistently coming up short against the NHL's better teams.
It was distressing to hear first-year coach Mike Johnston almost gush about his team's performance in last Sunday's 2-1 shootout loss in Chicago. Was he that desperate for a hopeful sign that he could find solace in an effort that produced one goal?
The Penguins have clearly slipped from the elite level of the Blackhawks. That's why Ray Shero and Dan Bylsma are gone. But it was still jarring to hear Johnston acknowledge the Penguins were happy just to keep it close against the Blackhawks.
Sidney Crosby is one of the few players who has to apologize for a season in which he's among the league's scoring leaders. But that comes with the territory.
His sputtering performance in last year's playoff series against the Rangers helped trigger the offseason overhaul that swept out the general manager, coaching staff and a good chunk of the roster.
Crosby is never more than one game away from a breakout, and it's still foolish to bet against him. But his recent lack of production is baffling.
There's a new stat that says an NHL forward's peak years are between 27 and 29. Crosby is 27. If he were showing the effects of the concussions and broken jaw, that would have happened earlier. He won the scoring title last season and was an MVP finalist.
It's a mystery, one of several surrounding the Penguins. How does a power play fail so badly when it includes Crosby, Evgeni Malkin and Kris Letang? How does it get zero goals when it's possible to score off two skate deflections, a goal post and a defenseman's shin? Is there a big fix-all deal out there that GM Jim Rutherford can fit under the salary cap?
The danger here is getting consumed with February hockey. It will soon be a distant bad memory, just like the snow piled outside the front door and that stupid burrowing rodent in Punxsutawney.
The 1992-93 Penguins, the best team to not a win a Cup, had a 2-7-1 streak in February and early March before setting a record with a 17-game winning streak.
The 2009 Cup-winning Penguins were five points out of a playoff spot on Feb. 15, 2009 when Bylsma was promoted to replace Michel Therrien.
February in the NHL: Learn from it, but don't get consumed by it.
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--DELIVERY FAILURE
The February sweeps period has ended for local TV. Sweeps bring out the worst in the hype-meisters who create promos. That spilled over to a sports story, KDKA-TV's profile of Johnston.
The promo promised viewers would see Johnston as they never have before. Lip synching to Lady Gaga? Assisting on surgery? Skydiving?
None of the above. The story was a standard 1-on-1 sit down with reporter Rich Walsh. It revealed that Johnston likes college football, particularly the up tempo style of Oregon, and he listed some of his favorite restaurants.
It was an OK story, but it didn't come close to matching the revelatory promises of the promo.
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--OUT OF PRIME TIME
ESPN pulled Dick Vitale off its Duke-North Carolina broadcast and used Jay Bilas as the analyst, much to the consternation of Vitale.
That's a big game, and Vitale considers him a big-game broadcaster. But he's also 75, which means ESPN is undoubtedly greasing the skids for his exit.
Younger is better in TV, which is why Tim McCarver was bumped off the national stage in the last couple of years. When the desired audience considers Greg Maddux and Tom Glavine old-timers, those stories about Bob Gibson don't connect.
Missing Duke-UNC undoubtedly stung, but Vitale should get used to it.
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--MIRACLE WANTED
Moon native John Calipari's success as a college coach is undeniable. However, there isn't enough space for the debate about his methods.
He's won at Massachusetts, Memphis and Kentucky, although it might be hard to prove since the NCAA vacated the Final Four appearances of his first two schools.
Calipari is 56, still in the prime of his career. There's one more job he should take before retirement, though.
He should come home to coach Duquesne and transform the Dukes into a top 10 team. His legacy as a wizard would be minted if he could do that.

Beaver County Times, February 15, 2015

The Dapper Dan club honored Neal Huntington, giving the Pirates GM a rare and probably uncomfortable moment in the spotlight.
It's fitting in some way that he didn't get the group's main award, but settled for a separate one that honors leadership.
All things considered, Huntington likely would have chosen to skip the banquet and instead spent the evening looking for another set-up reliever to invite to spring training.
Huntington isn't interested in recognition, which is a good thing. He rarely gets any.
But after what's happened here, the Pirates' motto ought to be, "In Neal we trust."
The job he's done in getting the Pirates from a 100-loss team to the postseason has been every bit as impressive as the revival Syd Thrift staged when he was the team's GM from 1985-88. The economic circumstances are much more difficult now.
When Huntington took the Pirates job, one of his peers called with congratulations and then offered the cynical assessment, "You'd be better off with an expansion team."
The Pirates had some good but not great pieces and although it was never publicly acknowledged, a nearly total rebuild was necessary.
Yes, Andrew McCutchen was in the minor league system, but there wasn't a whole lot more.
It didn't help the public perception that Huntington's earliest days were fraught with missteps. There were contract extensions for mediocrities like Ian Snell and Ryan Doumit. When it came time to deal his biggest chip, he concocted a three-way trade that managed to send away Jason Bay for nothing significant in return from either team.
And while firing Jim Tracy was the correct move, hiring John Russell to replace him didn't make anything better.
Huntington learned and grew on the job. He's been able to combine detailed analytics with traditional scouting to find players. He can handle working with Clint Hurdle, whose personality is high profile. He understands that the MLB economic system is stacked against the Pirates, and he works within those ever-tightening limitations.
That's why there's no multi-year deal for Neil Walker as he approaches 30. It may be unpopular, but every indicator says that money should be invested in someone five years younger to maximize the peak years of a career. Failing to sign Walker earns Huntington the same level of fan criticism that signing Russell Martin in 2012 did.
Every step in Gerrit Cole's progress comes with the reality that agent Scott Boras will likely steer him out of town when free agency arrives. That's why there's promising young pitching stacked efficiently behind Cole.
Unlike some other GMs, Huntington doesn't have the luxury of doing things a year at a time. The reality of working in this market means his focus is always expanded to look ahead. You wonder if ownership appreciates how difficult this task is.
The Pirates are one of five teams to reach the postseason in each of the last two seasons. They have a chance to get in the playoffs for the third straight year. They haven't done that since 1990-92. Unlike that run, there isn't the sense of an impending crash because mass free agency defections loom.
The man most responsible for that success is also the one least interested in taking credit for it.
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--THE FAN-NAVERSARY
Today marks the fifth anniversary of the launch of 93.7 The Fan (KDKA-FM).
The success of the station is reflected in its staggering commercial load. It's bringing in revenue, but it's also an expensive proposition because of the staffing needed to execute the format. Even the late night and weekend time fillers get union scale.
The Fan has become the go-to spot for sports talk, which was expected once full-time sports radio went on the FM dial without signal issues. Yet it still doesn't have a signature show that qualifies as a must-listen, the way Myron Cope did a generation ago.
There have been changes along the way. Paul Alexander, Jon Burton, Vinny Richichi and John Seibel have all departed from the original show lineup.
That initial group also included the notorious update specialist Kalena Bell, whose lack of knowledge painfully stood out on a station aimed at hardcore fans. She's the one who famously said that "Sidney Crosby made two goals," that "Charlie Morton earned three runs in five innings" and "Tiger Woods had 75 points on the second day of play."
At last report, she was pursuing acting and commercial opportunities in Seattle.

Beaver County Times, February 8, 2015

It's been a week since Pete Carroll made the transition from successful football coach to national punch line.
With one truly bad decision in one game, he's become the national symbol for screwing up on the job, a human version of New Coke.
"Yeah, our company was doing pretty well, but then they hired a new manager and he Pete Carroll-ed us right into Chapter 11."
Even non-football fans know who Carroll is, for the wrong reason.
It can't be easy. You can bet that Carroll is meeting with PR experts on the best way to handle this sudden unwelcome notoriety. He had a sit-down with Matt Lauer on NBC's "Today Show," by midweek, probably the first step in the effort to rehab the image that took a hit when his boneheaded call led to losing the Super Bowl.
The ultimate fix would be winning Super Bowl 50, but that's far from a sure thing and it's still 51 weeks away anyway.
Sometimes when your biggest mistake comes on the biggest stage, you wind up wearing it.
Bill Buckner played 22 seasons in the major leagues, hit .289 in that career and even won a batting title. But he's forever the guy who let the ground ball go through his legs to turn the tide in the 1986 World Series.
Ralph Branca appeared in 322 major league games, but it all comes down a single pitch, the one that Bobby Thomson hit to win the 1951 playoff for the Giants.
The 133 field goals that Scott Norwood kicked for the Bills don't matter. The attempt that's remembered is the one from 47 yards that sailed wide right in Super Bowl XXV.
That single moment can provide a spotlight that warms for a lifetime. Just ask Bill Mazeroski and Franco Harris.
But if your signature moment is a blunder, it can be an albatross that never quite goes away.
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--ON FURTHER REVIEW...
While there's no denying the pass vs. run decision was awful, let's also remember that quarterback Russell Wilson had no business throwing the ball into traffic.
If the play wasn't going to unfold with an uncontested game of catch between the quarterback and receiver, the ball needed to be thrown where no one could get it. Stop the clock, regroup and try again.
Let's also acknowledge that Patriots rookie Malcolm Butler made an excellent play. It seemed as though "undrafted" was threatening to become his new first name, attached to him as though that status made the play call even more egregious.
Donnie Shell was also undrafted. He played in five Pro Bowls, and has been in the final 15 for Hall of Fame consideration.
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--OH, BEAU
Beau Bennett finally got his name off the Penguins' injury list and then managed to work his way into Mike Johnston's doghouse in no time.
It's probably this simple for Bennett: He has to find a way to be more conspicuous on the ice.
If that doesn't happen, they'll probably wind up trading him. If that happens, it will continue the Penguins' lousy record of finding and developing forwards.
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--MISSED OPPORTUNITY
The easiest thing in the world is spending someone else's money. So here goes.
You may be aware of Mayor Bill Peduto's participation in the hokey but popular CBS-TV show "Undercover Boss." The formula is employees who have been overlooked or undervalued get some bonus to either further their education or get some necessity they couldn't otherwise afford.
The Pittsburgh episode led to a stink over who was providing the $155,000 to make the dreams come true. The specific sticking point was the $25,000 given by Visit Pittsburgh, a tourism agency that may have been paying its share with tax dollars.
When that happened, it would have been a noble gesture if any (or all) of the local sports franchises had offered to cover that modest shortfall. After all, what's 25 grand when you sell water for $3 a bottle?
The local teams all have very profitable venues that were funded largely with public money, buildings that are not on the local tax rolls.
Offering to cover the payment would have been the kind of image bolstering that the teams usually embrace.
For either $25,000, or some share of that amount, they could have purchased a million dollars worth of good publicity.

Beaver County Times, February 1, 2015

Super Bowl week ends tonight with the actual game and, darn it, we don't know Marshawn Lynch any better than we did a week ago.
We don't know who his favorite Avenger is, who might be his celebrity crush, who he thinks is the best dancer on the Seahawks, whether he plays golf or what his favorite Katy Perry song is. (All actual questions posed to players and coaches during the week).
That's our loss, but they're going ahead with the game anyway.
Lynch is the media-phobic Seattle running back. He was fined during the season because he didn't make himself available for questions after games. To avoid that fate during the week, he showed up for the daily media sessions, but never answered anything.
When he didn't have a stock answer for every question, he complained about the process. His antics became a sideshow within a sideshow.
The NFL is caught in the middle on this issue. If participation wasn't mandatory, more players than Lynch would skip the process. On the other hand, how were the NFL's interests served by Lynch's bizarre performance?
If the league was really serious about the process, it wouldn't credential the non-sports media who are on hand for self-promotion and general foolishness. So the NFL doesn't mind if people from Comedy Central and "The Tonight Show" act silly, but they get bent out of shape when Lynch derails the process.
The daily media sessions tilted toward the trivial long ago. Coaches aren't about to reveal anything of significance. Players mostly say the right cliches about having to be at their best in all three phases of the game, yada, yada, yada.
As far back as Super Bowl IX, cracks appeared. Fred Dryer, a player not participating in the Super Bowl, got a media credential via Sport magazine, called himself Cubby O'Schweitzer and asked Chuck Noll, "Is the zone defense here to stay and, if not, where is it going?"
Some players manage to have fun with it. When the Steelers went to that first Super Bowl, veterans Ray Mansfield and Andy Russell regaled reporters with tales of the bad old days, when the team practiced on a South Park field that had previously been used by the horses from Allegheny County's mounted police force. When the bell rang to end media availability, Mansfield was disappointed because he still had more stories to tell.
Few players embrace media availability like Mansfield did, but few have a pathological aversion as strong as Lynch's. For the cranks and eccentrics who want to skip it, let them. We're guaranteed freedom of the press, but freedom from the press is a sacred right, too. Nobody gets summoned to Super Bowl media scrums by subpoena.
Steve Carlton had a Hall of Fame baseball career and went years without doing interviews. It was understood that Carlton wouldn't talk, so everyone adapted. It was no big deal. Carlton won a lot of games, and newspapers and broadcast stations stayed in business.
If Lynch didn't want to participate, he shouldn't have been dragged there. This is a guy who thinks it's appropriate to celebrate touchdowns by grabbing his crotch. You'd think the NFL would want to steer him as far from the spotlight as possible.
Millions will watch the game tonight even though they don't know who his favorite Avenger is.
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--DETAILS, DETAILS
After signing a $210 million contract with the Nationals, Max Scherzer made it known he would be moving his permanent residence to Florida.
There's no state income tax there.
If you have $210 million, do you really need to sweat the tax bill?
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---FAMILIAR FACES
Since people complain about the way the NFL recycles head coaches, it's worth noting that both of today's coaches fall into that category.
Bill Belichick coached the Browns for five seasons and was head coach in name of the Jets twice without actually coaching a game. Then he moved to the Patriots, where he replaced Pete Carroll, who had also coached the Jets previously.
Those who regard Belichick as a cheater might also note that Carroll went to the Seahawks because the NCAA was about to levy big sanctions against Southern California for infractions during his time as the school's head coach.
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--CAN YOU HEAR ME NOW?
Paul Zeise will take over the 6 to 10 p.m. show on 93.7 The Fan (KDKA-FM) beginning Monday.
If you listen, be assured there's nothing wrong with your radio. He's a little loud.

Beaver County Times, January 25, 2015

Nothing is easy in the NFL this year. If it were possible for Roger Goodell to actually earn his $44 million, it would be true this year.
The first week of Super Bowl run-up has been overwhelmed by the scandal surrounding the inflation of footballs in last week's AFC Championship Game. It's a CSI mystery layered enough to stand on its own.
Any good story needs a villain, and Bill Belichick is perfect for that role. Beady-eyed, often hidden under a hood, he says little and smiles only when someone hands him the Vince Lombardi trophy.
Belichick is obsessed with finding any edge to win games. That's what led the Patriots to illegally tape opposing defensive coaches to decipher hand signals. They called that "Spygate" and the Patriots were penalized by the NFL.
The first reaction to the football inflation scandal was a dismissive eye roll. Just more Patriots-inspired suspicion, which they've earned.
But as the week crawled on, there were two significant observations that added context and substance. Mark Brunell, a former NFL quarterback now employed by ESPN, was adamant in asserting that slightly-deflated footballs are easier to grip and more likely to spiral perfectly. In short, they're a quarterback's dream.
Then Hines Ward said on NBC's "Today Show" that the conspiracy could have been a cozy arrangement limited to Tom Brady and one of the faceless sideline helpers who handles the footballs. That makes sense.
As any avid mystery reader knows, conspiracies should always be limited. If 10 people know, there are 10 potential leaks. Many factors might motivate a whistle-blower -- pangs of conscience, money, revenge, desire for attention. If too many people know what's going on, there are too many chances for the secrets to be revealed.
A few things make a Patriots cheating scandal entirely plausible:
--Athletes will use any edge, real or imagined. Before steroids, baseball players used to cork their bats. Pitchers would hide small pieces of sandpaper in their gloves to scuff baseballs and make them dip unpredictably.
Baseball has a long history of sign theft. When Harvey Haddix pitched 12 perfect innings in 1959, the Braves were stealing every sign from catcher Smoky Burgess and relaying the information. It wasn't until the 1980s that someone from the Braves finally told Haddix about it.
--Athletes have a freakish relationship with the tools of their trade. Some hitters can open a shipment of new bats, lift each one and instantly identify one that's an ounce heavier or lighter than the others. Hockey players have a similar sixth sense about sticks. A quarterback who constantly handles a football is probably just as attuned to the slightest alteration.
--Equipment managers are sports' great secret keepers. They see everything, hear everything, tell nothing. They are confidants, the Alfreds who will never reveal that Bruce Wayne is Batman. Cell phones have changed the world, but in the old days a locker room guy would keep messages straight so a player would know which one was from the Jennifer who was his wife and which came from the Jennifer who was his girlfriend. That's trust.
Equipment guys knew how to cork bats, and how to pull a fast switch when the umpire came to confiscate the bat. Jaromir Jagr played a lot of shifts for the Penguins with an illegally curved stick. But the equipment staff knew to ditch those in the last period of a close game and substitute legal ones in case the opponent challenged the stick.
The bond between players and equipment guys can be strong. It's not uncommon for a wealthy player to buy a new vehicle for a trusted helper, or to provide an envelope full of cash. Or here, have a box of autographed stuff that you can sell out the back door at $300 a pop.
Support staffers work long hours for low salaries in less than favorable conditions (Have you ever smelled a hockey locker room?) Some players use them like valets, and provide significant rewards. It is possible to buy loyalty.
The NFL is investigating the Patriots, but don't expect any conclusions for a while. Only Columbo could take and solve a case in two hours.
Unfortunately, he's not available for this one. It would be fun to watch him irritate Bill Belichick with "...just one more thing."

Beaver County Times, January 18, 2015

Late-breaking NFL medical update: There's apparently an outbreak of laryngitis at Steelers headquarters.
That would explain why no one from the organization has been available to answer questions about the team's transition from Dick LeBeau to Keith Butler as defensive coordinator.
Both aspects of that switch have been handled with statements from the team rather than an actual news conference.
In a town where the annual shaving of Brett Keisel's beard is a media event worthy of leading the 11 o'clock news, anything Steelers-related is pretty big. So the exit of a long-time coach with Hall of Fame credentials qualifies as significant in the context of football.
Yet the Steelers have chosen to go all Kremlin and restrict comment to statements issued from the bunker.
Here's what happened: LeBeau wanted to come back. The Steelers didn't want him to. Awkward. LeBeau apparently wasn't interested in considering a role other than defensive coordinator.
So they announced the split as a resignation, which is technically correct. It's less messy that the fundamentally dishonest way they handled Bruce Arians' departure as offensive coordinator a few years ago.
If LeBeau wanted to leave without comment, that's fine. If the Steelers wanted to refrain from saying much about his departure, that's probably OK, too. It was a touchy issue.
But there's no excuse for not making Butler available. There are a lot of relevant questions that could be directed to him and Mike Tomlin, given that defense was the Steelers' weakness in an otherwise-successful 2014 season.
The Steelers usually aren't media shy. They buff their image regularly with photo ops that connect them to community and charitable endeavors. They invite cameras when they're reading to kids or helping to buy winter coats or distributing holiday turkeys. The TV stations show up like sheep for everything.
So it might be fair to expect the Steelers to be available when the news isn't as self-serving. Tomlin held a news conference to wrap up the season, but said he couldn't comment much on players or coaches because he hadn't spoken to them yet. They got the obligation out of the way without really offering much.
It wasn't always this way. Chuck Noll was no fan of media scrutiny, but he didn't create obstructions. Former GM Tom Donahoe loved to poke his head in the media room at Three Rivers to snarl about the slightest perceived inaccuracy, but he also understood the symbiotic nature of the relationship.
It seems incredible in today's environment, but in the 1970s the Steelers would compile a list of the players' home addresses and phone numbers and distribute it to the media. It was done with the understanding that the contact information was to be used a last resort, only after efforts to reach a player through regular channels had failed.
That couldn't happen now. The team understandably wouldn't have that level of trust, especially in a world where the list could instantly show up on the Internet.
But there's still no good reason why the coach can't take some basic questions when he hires a new coordinator.
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--NO BIG DEAL
Yikes, Pedro Alvarez did not attend Pirates mini-camp in Florida last week.
On the giant list of reasons to worry about the Pirates, that doesn't even make the top 100.
Mini-camp is a waste of time, a staff-created cure for cabin fever. Nothing important happens. Alvarez will have six weeks of spring training to work on his recovery from a bad season. Four days in January wasn't going to make a difference in his adjustment from third base to first.
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--MIXED MESSAGE
The 10:35 Nightly Sports Call on the KDKA-TV's stepchild CW station is currently between sponsors. So in keeping with the low-budget theme of the show, the previous sponsor's name has been deleted with a bold black line.
Looks like they're mourning rather than hunting a new underwriter.
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--TOUGH CHOICE
There was controversy in last week's Ravens-Patriots playoff game because New England exploited a loophole in the rule about linemen being eligible receivers.
Baltimore coach John Harbaugh protested, but what Bill Belichick did was legal. He just a found a way to cause confusion, which is what smart coaches do.
You can debate the interpretation of the rule, but here's the bigger question: Which side do you feel comfortable taking in a dispute between Harbaugh and Belichick?